How might P&G create more effective integrations between superior brand communication & superior retail execution so that consumers can choose to effortlessly make a product purchase, either through digital commerce or in-store?
WHAT?
There are 5 key areas where P&G would like to focus on finding innovative solutions:
● Communication at Retail (Tied to Online and Offline, incl. Retail Media): Online and offline tactics to drive commerce through content, including smart retail displays, electronic shelf labels & interactive product pages.
● Social Influencers (incl. Affiliates): Purchase products directly from social media posts, videos, and/or ads created with influencers/creators, increasingly without having to leave the platform.
● Shoppable OTT / Streaming: Shoppable opportunities across streaming or subscription video platforms, within content itself, pause screen, or via ads.
● Gaming Commerce: Digital media or experiences within gaming platforms that enable direct product purchase.
● Other Shoppable Advertising Models: Social-media and other digital platform ads that enable product purchase.
WHERE?
Startups applying must have a presence or the ability to immediately activate in North America and/or LATAM. Initial pilot activations focused on these markets.
THE OFFER?
Where there is a good fit, P&G is looking to drive agile in-market pilots with the goal of scaling successful services & solutions.
SUBMISSION PROCESS
- Please submit your solution here by February 28. Early submissions have higher chances of being chosen to pilot.
- All responses will be fully reviewed by P&G, and you will be notified as to whether the response has been accepted for further consideration.
- Select startups will be contacted by P&G to present additional details on company, solution as well as a demo.
Please consult the full brief here.
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